In 1953 “the industry crossed a legal and moral line by entangling itself in the manipulation of fundamental scientific processes. There would be no easy road back to legitimacy.” The plan that emerged from the Plaza Hotel was twofold. The companies would mount an astonishingly prolonged PR campaign to deny any proven link between cigarettes and cancer – and to keep the matter at the level of an unresolved “controversy”.[excerto da recensão do Telegraph, aqui]
